Our Story

Chapel Street has a new beat.

Roc's is located in the heart of South Yarra inside the Jam Factory complex, and is tailored to those seeking a sophisticated escape. The stylish interior, reflecting a quintessential New York scene, compliments the Chapel Street experience.

Named after Roc Kirby, founder of Village Roadshow and a pioneer of the Australian Film & Cinema industry, Roc's Jam Factory is a bar that will indulge all your senses.

Roc's Drink Philosophy

A taste for every palate - experience an array of the finest hand selected wines, seasonal and fresh cocktails as well as an extensive menu of premium liquors.

Drinks List

Our Menu

Flavours from around the globe - an offering of dishes designed to share, prepared fresh with the best local and imported ingredients.

View Menu


Gin and Tonic Experience

From the beginnings as the drink of sailors, mercenaries and peasants, the Gin and Tonic has worked its way into the upper echelon of society and drinking culture. Let us show you some of the world of the Gin and Tonic.

World Of Whiskey

The world of whiskey is a vast area full of uncertainty, folk lore and vanity. Let us help guide you around the world and have us show you what we think are some fantastic versions of the different styles that the countries are famous for.

Beer Tasters

With so many delicious styles and variations available how could a person choose just one?

Negroni - Origin & Evolution

One of the most famous drinks in the world and a favourite amongst bartenders everywhere. This experience shows a brief history of Negroni, from its beginnings in Florence to its modern day interpretation.